2082-417 - Database Publishing

Institution:

Rochester Institute of Technology

Subject:

Description:

This course introduces the fundamental elements of databases constructed for publishing and advertising. Topics include the process of building databases comprised of information and digital assets; building databases that support publishing business activities such as circulation; building databases that produce targeted products such as direct mail advertising using variable data printing technology for producing personalized documents. (Basic computer skills and competency in using a page-layout application such as InDesign or QuarkXPress) Credit 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rit.edu/

Phone Number:

(585) 475-2411

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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