2067-364 - Art Direction and Copy I

Institution:

Rochester Institute of Technology

Subject:

Description:

A study of art direction and copywriting with emphasis on conceptual thinking as it applies to the photographic image. Some emphasis is placed on basic hand skills, i.e.; layout, type rendering and paste up. Marketing principles and career possibilities are covered. (Photo student or permission of instructor) Credit 5

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rit.edu/

Phone Number:

(585) 475-2411

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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