0105-551 - Marketing Research

Institution:

Rochester Institute of Technology

Subject:

Description:

A study of research methods used to understand the changing needs of customers in order to guide the decision making of marketing managers. Topics include problem formulation, sources of marketing data, research design, data collection and analysis. (0105-363, 1016-319, junior status) Credit 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rit.edu/

Phone Number:

(585) 475-2411

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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