0105-505 - Buyer Behavior

Institution:

Rochester Institute of Technology

Subject:

Description:

A study of the determinants of consumer and business buying behaviors. Emphasis is on identifying customer needs, understanding the buying decision process, and maintaining customer satisfaction. (0105-363, junior status) Credit 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rit.edu/

Phone Number:

(585) 475-2411

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.