0105-440 - Internet Marketing

Institution:

Rochester Institute of Technology

Subject:

Description:

The course examines the impact of the Internet on traditional marketing and the new form of marketing. It explores the impact of the Internet on marketing strategy and tactics. It explicitly considers using the Internet to increase the value delivered to customers and improve a fi rm's competitiveness. (0105-363, junior status) Credit 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rit.edu/

Phone Number:

(585) 475-2411

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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