MCPR 4013 - Integrated Campaign de Velopment

Institution:

Oklahoma City University

Subject:

Description:

As advertising evolves in the marketplace, so does the classic advertising campaign. The integrated marketing campaign is the format now used by major advertisers and advertising agencies. Students learn how to research, evaluate, and analyze the product, market, target consumer, and competition in order to create an effective integrated communications plan that includes advertising, promotion, public relations, and direct marketing components. Prerequisite: MCAD 2213 or MCPR 2313. (fall)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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