MCAD 2213 - Prin Ciples of Advertising

Institution:

Oklahoma City University

Subject:

Description:

An overview of the historical, economic, and social evolution of advertising. Content focuses on advertising types, functions, and content development as well as on the fundamentals of advertising media and critical evaluation of advertising's role in world economic and social systems. (fall)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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