MKTG 3313 - Consumer Behavior

Institution:

Oklahoma City University

Subject:

Description:

Consumer behavior lies at the heart of modern marketing. Marketers, whether employed by businesses or nonprofit organizations, must have an in-depth understanding of their current and potential customers. Successful marketers are those who effectively develop products that are of value to the customers and who present those products in appealing and persuasive ways. This course offers psychological, economic, anthropological, and sociological perspectives on consumer decision-making. The goal is to provide students with theories and frameworks that enhance understanding of consumers and enable better marketing decisions. (spring, summer II)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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