MCAD 3503 - Consumer Response Strategies

Institution:

Oklahoma City University

Subject:

Description:

An investigation of how both individuals and organizations are motivated by integrated communications techniques, and how consumers learn from advertising and other marketplace activities. Students focus on development of consumer insight, creative approaches to consumer activity, and evaluation of various persuasive methods. Prerequisite: MCAD 2213.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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