MCAD 3403 - ad Vertising Planning

Institution:

Oklahoma City University

Subject:

Description:

This course integrates the analysis of information, development of responses, and strategic advertising delivery choices based on gathering and/or evaluation of data. Students gain skills in audience identification, message strategy, basic message evaluation, integrated selling strategies, and execution of effective advertising. Focus is on developing insights into long-term equity and consumer relationships. Prerequisite: MCAD 2213. (spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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