MCPR 2313 - Prin Ciples of p Ublic Relations

Institution:

Oklahoma City University

Subject:

Description:

This course is designed to explain the origin, evolution, and nature of the profession; to explore the areas of knowledge vital to the public relations practitioner; and to relate those knowledge areas to practical applications. Students investigate public opinion analysis, communications theory, and use of various kinds of research by the profession. Finally, the course introduces the basic process skills and techniques required for successful public relations practice. (fall)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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