MCAD 3413 - ad Vertising Creati ve Strategies

Institution:

Oklahoma City University

Subject:

Description:

Introduces students to the creative process and how it is developed and applied to solve advertising problems. Primary focus is the development of group and individual creative problem solving. Students develop and evaluate alternate creative solutions to advertising problems for various clients, media, and/or situations. Emphasis is on strategy development, not on final execution. Lecture/lab format.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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