MKTG 4153 - Mar Keting Management And Strateg y

Institution:

Oklahoma City University

Subject:

Description:

This course seeks to familiarize students with the major concepts of marketing management and strategy. Focus is on relationships among organizational, business-level, and marketing strategies; evaluating and selecting markets in which competitive advantages may be attained; and preparing marketing programs for improving performance and strengthening market position. Prerequisite: MKTG 3023. (TBA)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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