MKTG 3523 - International Marketing And Global Sourcing

Institution:

Oklahoma City University

Subject:

Description:

Examination of the importance of international marketing and global sourcing to the economy of the U.S. and other countries. Analysis of characteristics, structure, and competitive forces of international markets. Export and import procedures, production in multiple locations, and transportation challenges. The roles and responsibilities of export and import managers with emphasis on the problems and practices of managing international marketing activities. The advantages and problems of standardization of marketing programs across several countries, selection of appropriate entry strategies, and different aspects of marketing mix management. Prerequisites: MKTG 3013. (fall)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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