MKTG 4223 - Consultati ve Experience

Institution:

Oklahoma City University

Subject:

Description:

This course provides students the opportunity to help develop a solution to a real marketing problem. Students, working as a consulting team under the direction of a faculty leader, provide marketing expertise to help an organization solve a marketing problem. Students define the problem, develop and analyze alternatives, and create the marketing plan. Students present the marketing plan to the organization's management team in both a written report and an oral presentation. Prerequisite: MKTG 4153. (TBA)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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