MCAD 3213 - Media Systems And Planning

Institution:

Oklahoma City University

Subject:

Description:

In this course students learn the terminology, approach, and methodology necessary for media analysis, selection, cost analysis, and purchase. Students develop comprehensive media plans, learn to use specialized research and media resources, and learn media budget techniques. Prerequisite: MCAD 2213.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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