MKTG 3023 - Mar Keting Analysis

Institution:

Oklahoma City University

Subject:

Description:

This course is intended to give students a working understanding of marketing research, what can be done with it and how to apply the concepts to their work in other courses and in the workplace after graduation. Business decisions rely on market research. This course teaches the student how to read and interpret market research and what to look out for. It also shows what can be done with market research and what options they will have as managers. Prerequisites: MKTG 3013 and ECON 2123. (spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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