AMGT 1753 - Introd Uction to Entertainment Business II

Institution:

Oklahoma City University

Subject:

Description:

Two survey courses offered sequentially, examining the components of the entertainment industry in today's ever-changing world, with special attention given to business management in for-profit and nonprofit entertainment corporations, special event coordination, facility management, multimedia management, recreation management, and retail and fashion presentation and marketing productions. Students explore the challenges facing principal players such as administrators, producers, publicists, managers, agents, distributors, technicians, and talent. Students are exposed to professional fundamentals of the industry's varied corporate cultures, comportment, proposal preparation, written and oral presentation skills, and managing production meetings. The courses include investigation of the professional employment opportunities in the management side of the industry. Class discussion focuses on the impact of marketing, consumer behavior, media savvy, the law, and the Internet on an increasingly global industry. For arts management majors only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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