Television and Radio 19 - Public Relations

Institution:

CUNY Brooklyn College

Subject:

Description:

3 hours; 3 credits This course will focus on the comunications tools in the electronic media used by public relations professionals to fulfill their objectives. Students will develop a fundamental knowledge of the many publics an organization must deal with, the ethics of public relations, problems in public relations, writing news releases, effective publicity techniques, and crisis management. Prerequisite: Television and Radio 6.5 or Business 50.2 or permission of the chairperson.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brooklyn.cuny.edu

Phone Number:

(718) 951-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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