Television and Radio 17 - Television and Radio Advertising

Institution:

CUNY Brooklyn College

Subject:

Description:

3 hours; 3 credits Examination of persuasive strategies that use the major mass media. Advertising and the relationship of market, copy, and media variables. Analytical and practical exercises implement theory. This course is the same as Business 50.7. Prerequisite: Television and Radio 6.5 or Business 50.2 or permission of the chairperson.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brooklyn.cuny.edu

Phone Number:

(718) 951-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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