PSY 3288 - Psychology of Advertising

Institution:

CUNY Bernard M Baruch College

Subject:

Description:

3 hours; 3 credits This course examines the psychological constructs relevant to advertising, including perception, motivation, emotions, values, social influence, and learning. Methodologies utilized in the field, including survey research and behavioral observations, are also considered. Emphasis is placed on innova - tions in communication and electronic advertising, with a focus on the Internet. Prerequisite: PSY 1001.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baruch.cuny.edu

Phone Number:

(646) 312-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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