MKT 4900 - Managing Customer Relationships

Institution:

CUNY Bernard M Baruch College

Subject:

Description:

3 hours; 3 credits This course examines the importance of building and maintaining customer relationships and developing a customeroriented organization. This course offers basic principles for students interested in retail and services management, sales and sales support, and customer service. A relationship marketing perspective is developed by emphasizing topics such as customer retention strategies, quality management, measuring customer satisfaction, and database marketing. Important topics from services marketing are also included such as increase the students' awareness of the customer'sperspective and managerial issues. Prerequisite: MKT 4912.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baruch.cuny.edu

Phone Number:

(646) 312-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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