MKT 3520 - Advertising And Marketing Communications

Institution:

CUNY Bernard M Baruch College

Subject:

Description:

3 hours; 3 credits This course is designed to provide a comprehensive under - standing of the promotional tools available to marketers for the development and implementation of optimal promotional strategies. Emphasis is placed on the respective roles of individual promotional techniques and how they are integrated to achieve the organization's marketing objectives. (Students may not receive credit for both MKT 3520 and 3100.) Pre- or corequisite: MKT 3000.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baruch.cuny.edu

Phone Number:

(646) 312-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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