MKT 4912 - Retailing I: Retail Marketing

Institution:

CUNY Bernard M Baruch College

Subject:

Description:

3 hours; 3 credits This course offers a "channels of distribution" approach tothe retail function. As such, it is useful to all marketing majors (who ultimately must contend with selling through retailers even though they may not directly perform retail functions). Topics include types of retail formats and how they evolve, multi-channel retailing, location analysis, merchandise assortments, competitive advantage, pricing, and communication mix. Course material is focused on both large and small retailers as well as on retail entrepreneurship. Prerequisite: MKT 3000.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baruch.cuny.edu

Phone Number:

(646) 312-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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