MKT 4913 - Retailing II: Retailing Management And Merchandising

Institution:

CUNY Bernard M Baruch College

Subject:

Description:

3 hours; 3 credits This course is directed primarily to those students whose career goals are aimed specifically toward the retail industry -ultimately at the level of middle or top management. Topics include the buyer's role in the retail environment, merchandise planning and control, forecasting, vendor relations and the art of negotiation, pricing for profit, and promotion. Particular emphasis is given to theory of the fashion cycle and fashion merchandising. Prerequisite: MKT 3000; pre- or corequisite: MKT 4912 or department permission.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baruch.cuny.edu

Phone Number:

(646) 312-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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