MKT 4420 - International Marketing

Institution:

CUNY Bernard M Baruch College

Subject:

Description:

3 hours; 3 credits The course provides a framework for students to develop and manage marketing strategies for international markets. It covers a wide range of topics such as analyzing different country environments, international competition, multinational market segmentation, the development of inter national strategy, and its coordination and integration. Prerequisite: MKT 3400. Pre- or corequisite: MKT 3600.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baruch.cuny.edu

Phone Number:

(646) 312-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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