MKT 38403 - Business to Business Marketing

Institution:

University of Rio Grande

Subject:

Description:

A study of the basic applications of marketing in the businessto- business environment. Logistics, supply chain management, and technological advancements in the field, including RFID and e-procurement, will all be discussed. The course will also explain the viability of promotional elements like trade journals, websites, and trade shows. Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rio.edu

Phone Number:

(740) 245-7206

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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