MKT 21403 - Principles of Marketing

Institution:

University of Rio Grande

Subject:

Description:

Marketing planning, implementation, and control by organizations, with special emphasis on the role of product, price, place, promotion, and consumer behavior in the development of marketing programs. Computer simulation required. A student project is required for MKT 31403. Prerequisite: ECO 11103 or ECO 11403. Lab fee required Fall Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rio.edu

Phone Number:

(740) 245-7206

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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