MKT 480 - Marketing Strategy

Institution:

University of Missouri-Kansas City

Subject:

Description:

This senior-year capstone examines various activities within the overall marketing process, and introduces the development and application of an analysis framework. The use of case problems and technology, and exposure of issues related to ethics, allow the student to gain a full understanding of the relationship between marketing and management. Prerequisite: Nine hours of marketing, including MKT 324 or BUS-ADM 324 3 hrs

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umkc.edu/

Phone Number:

(816) 235-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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