MKT 476 - Services Marketing

Institution:

University of Missouri-Kansas City

Subject:

Description:

The purpose of this course is to show how the marketing of services differs from the marketing of goods. Additionally, students will learn the relationship between service quality and customer satisfaction, how to understand and assess service expectations, and how to match those expectations with company standards. Prerequisite: MKT 324 or BUS-ADM 324 3 hrs

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umkc.edu/

Phone Number:

(816) 235-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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