MKT 442 - Internet/ Direct Marketing

Institution:

University of Missouri-Kansas City

Subject:

Description:

This course examines various aspects of traditional direct marketing (e.g., print media and list management); however, it emphasizes electronic/Internet marketing, including hands-on applications. Coverage will include how technology affects an organizations business and consumer practices, and existing marketing mix; database marketing (as well as applications of data warehousing and data mining); Website strategies; and future directions of the field. Prerequisite: MKT 324 or BUS-ADM 324 3 hrs

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umkc.edu/

Phone Number:

(816) 235-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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