ENT 432 - Entrepreneurial Marketing

Institution:

University of Missouri-Kansas City

Subject:

Description:

Students will focus on the development of a marketing plan for a business (as opposed to a new product), looking at issues that are relevant for new ventures and also for small and growing organizations. Topics include the design of products and services, the evaluation of market potential, pricing, the development of distribution relationships, and communication. 3 hrs

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umkc.edu/

Phone Number:

(816) 235-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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