ENT 361 - Product Innovation Management

Institution:
University of Missouri-Kansas City
Subject:
Description:
Students will examine the product development process from idea generation and evaluation; to design, development, and testing; and through market launch. Additional topics include technology forecasting and assessment, R&D management, technical planning, and organizational models. Prerequisite: MKT 324 or BUS-ADM 324, or consent of instructor 3 hrs
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(816) 235-1000
Regional Accreditation:
North Central Association of Colleges and Schools
Calendar System:
Semester

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