MKT 418 - Sales And Promotion Strategies

Institution:

University of Missouri-Kansas City

Subject:

Description:

Students receive exposure to the planning, implementation, and evaluation of various revenue-generating and promotional strategies. Topics covered will include the analysis of customers, competitors, and product markets; market segmentation; product positioning; media planning; promotional effectiveness; and client-agency relationships. Prerequisite: MKT 324 or BUS-ADM 324 3 hrs

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umkc.edu/

Phone Number:

(816) 235-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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