HMNTY 340 - pw The World of Advertising

Institution:

University of Missouri-Kansas City

Subject:

Description:

This course will present a broad overview of advertising literature. Students will be given some idea of the issues inherent in the world of advertising, procedures for running an ad campaign, and the role of persuasive writing and graphic design. As projects to accompany the historical and theoretical aspects of advertising, students will design a commercial or an ad campaign. The course will emphasize critical thinking, ethical issues, writing and speaking. Prerequisite: Two semesters of composition and successful completion of the WEPT (effective FS93). P 4 hrs

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umkc.edu/

Phone Number:

(816) 235-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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