COMM ST 458 - wi Publicity, Promotion And The Media

Institution:

University of Missouri-Kansas City

Subject:

Description:

Writing intensive. A study of controlled and uncontrolled (public) media and their use to effect motivation of various target audiences, and alteration of attitudes, opinions, and beliefs in special publics; examination of the theory and nature of messages and materials generated by PR departments or counseling firms; analysis and practice in development of specialized communications materials, such as house organs, news releases, publicity and speeches to gain reaction and support from specialized groups. Prerequisite: COMM-ST 351 and successful completion of the WEPT. Offered: Fall. 3 hrs

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umkc.edu/

Phone Number:

(816) 235-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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