Economics 139B - E-Commerce Strategy

Institution:

University of California-Santa Cruz

Subject:

Description:

Introduction and review of economic principles for e-commerce. Overview of trends in e-commerce. Online retailing of physical products; digital products; financial services; housing and related markets. Online business-to-business transactions. Internet infrastructure industry. Government regulation of e-commerce and business strategy responses. Prerequisite(s): course 139A. N. Singh

Credits:

1.25

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucsc.edu/

Phone Number:

(831) 459-0111

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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