TXC 173 - Principles of Fashion Marketing

Institution:

University of California-Davis

Subject:

Description:

Lecture-3 hours. Prerequisite: course 8, Economics 1A, Agricultural and Resource Economics 113 or 136. Study of basic elements of fashion marketing including philosophy and objectives, organization, merchandising, pricing, promotion and personnel. Offered in alternate years.-III. Rucker

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucdavis.edu

Phone Number:

(530) 752-1011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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