ARE 113 - Fundamentals of Marketing Management

Institution:

University of California-Davis

Subject:

Description:

Lecture-4 hours. Prerequisite: Economics 1A. For non-majors only. Nature of product marketing by the business firm. Customer-product relationships, pricing and demand; new product development and marketing strategy; promotion and advertising; product life cycles; the distribution system; manufacturing, wholesaling, retailing. Government regulation and restraints. (Not open for credit to students who have completed course 136.)-I. (I.)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucdavis.edu

Phone Number:

(530) 752-1011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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