ARE 135 - Agribusiness Marketing Plan Development

Institution:

University of California-Davis

Subject:

Description:

Lecture/discussion-2 hours. Prerequisite: upper division standing. Fundamental components required to develop a marketing plan. Appreciation of the concept of a marketing plan, appropriate research required, including the use of library and Internet, survey and interview instruments, government documents, market analysis, business proposition, action planning, financial evaluation and monitoring. (P/ NP grading only.)

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucdavis.edu

Phone Number:

(530) 752-1011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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