HGT 375 - Marketing & Promoting Food

Institution:

Robert Morris University Illinois

Subject:

Description:

Students will examine principles of marketing and their applications to the foodservice industry. Traditional marketing models will be combined with the aesthetics of food preparation and presentation. Case studies will involve the marketing of both perishable items and non-quantifiable items such as atmosphere in a competitive food service industry. Students will focus on proper food styling, allocation of resources, market research, and media selection.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.robertmorris.edu/

Phone Number:

(312) 935-6800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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