MK 395 - International Marketing

Institution:

Park University

Subject:

Description:

PREREQUISITE: MK 351. An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered. 3:0:3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.park.edu

Phone Number:

(816) 741-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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