MK 453 - Marketing Research and Information Systems

Institution:

Park University

Subject:

Description:

PREREQUISITES: EC 315 and MK 351. Examines the application of research methods to the problems of marketing. Consideration is given to research procedures, sources of data and management's use of information for decision making. 3:0:3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.park.edu

Phone Number:

(816) 741-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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