CA 318 - Public Relations II

Institution:

Park University

Subject:

Description:

Advance study of persuasive communications with emphasis on design and execution of public relations campaigns, the role of the public information officer, development of the comprehensive information package, and creation of effective internal publications. Includes discussion of specific ethical issues of persuasive communications. 3:0:3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.park.edu

Phone Number:

(816) 741-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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