MKT 340 - Marketing Research

Institution:

Life University

Subject:

Description:

(Prerequisites: MKT 301 andMSC 301) This Marketing Research course provides an interactive experience for students to act as a researcher, to learn about the marketing research process and to gain an understanding of these steps. A uniform case study is used to give students an opportunity to define their problem, collect their data, analyze the data, and either prove or disprove their hypothesis. SPSS, a statistical software widely used in the marketing research industry today, is included to aid students in analyzing their data.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.life.edu

Phone Number:

(800) 543-3202

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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