ART 4021 - Advertising and Packaging

Institution:

Kennesaw State University

Subject:

Art

Description:

Prerequisite: ART 3020. The focus of this course is to explore the role of advertising and packaging as part of the graphic design discipline. Emphasis is on advertising campaign strategies and tactics from a historical perspective, package design solutions targeted to marketing objectives, media realities and display aesthetics. The history and the unique positioning of advertising and packaging is stressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kennesaw.edu

Phone Number:

(770) 423-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.