130:178 - Services Marketing

Institution:

University of Northern Iowa

Subject:

Description:

Develops an understanding of service as a product or component of a product. Provides an opportunity to gain an appreciation for the unique challenges inherent in marketing and managing services, and service products. Topics include service design and delivery, service quality and standards, and roles played by both service provider and customer. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing. (Offered Fall and Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uni.edu

Phone Number:

(319) 273-2311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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