130:150 - Advertising and Promotion

Institution:

University of Northern Iowa

Subject:

Description:

Decision making in advertising, consumer promotion, sales promotion, and public relations. Includes market analysis, establishing promotion objectives, budgeting, media/promotion mix selection, communication techniques, and evaluation of effectiveness. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing. (Offered Fall and Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uni.edu

Phone Number:

(319) 273-2311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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