ADV 843 - Strategic Brand Communication

Institution:

Michigan State University

Subject:

Description:

Semester: Spring of odd years Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Recommended Background: Some coursework in business or communications Description: Brand communication research and strategy. Applications to new media and technology. Innovation and brand development, emphasizing futures research and perceptual mapping. Effective Dates: FALL 2009 - Open

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msu.edu

Phone Number:

(517) 355-1855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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