ADV 332 - Direct Response Advertising

Institution:

Michigan State University

Subject:

Description:

Semester: Fall of every year, Spring of odd years Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 330 or ADV 340 or ADV 350 Restrictions: Open only to Advertising majors. Not open to students with credit in: ADV 332A Description: Direct response systems', history, growth, and contemporary configurations. Strengths of segmentation and database management, budget, and creative strategies. Effective Dates: FALL 2002 - FALL 2009

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msu.edu

Phone Number:

(517) 355-1855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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